Market Strategy EduAware

A lot of brand names comes and goes into the Market but we never bother about that. We should keep an eye on that that what is coming into the market and why. What is the strategy behind which product? Let us discuss some of the brand establishment strategies by various companies.

Hero Honda once launched 'HERO HONDA JOY' into the Market but it was a big failure. Till then hero Honda had spent a lot on its R&D and its marketing. And it had spent a lot on its design and machineries to produce that design. But JOY was a big failure. Then Honda planned to launch the same bike with a different name DAWN but could not succeed. Though it made little bit change in design and colour but could not prove to be successful. They spent a lot on advertisement but they could not create JOY among the people and even DAWN could not prove itself the king of Dawn.

Again Hero Honda made some modification and changed the stickers and little bit design and launched the same bike again with a modified name CD-DAWN. Now the name worked because CD-100 of Hero Honda was a great success in its history. So, Hero Honda decided to use CD in its name. And now this time the bike was a great success.

The main thing was that the design of all the three bikes was similar and the engines of the bikes were 100 cc.

Now again Hero Honda opted for the same strategy. The customers who were not able to afford Splender, to attract them it launched a bike with a design similar to Splender. It was a low cost bike costing around 34000 where splender was around 41000. The name of this bike was CD Deluxe. Again it used the goodwill of CD-100 by using CD in name.

Hero Honda has done lot of experiments with names. To modify Splender it launched Splender Plus and the modification of Passion was Passion Plus.

Learning by Analysing is interesting way of studies, it creates interest and we get broader idea about market.

Critics EduAware

The education system is to be blamed that we study only one aspect of the Theories which were written by the Top Most management thinkers. We never tries to criticize theories and even our teachers says that this is written and we need to learn it as it is. But, we are in the next education system and we need to do whatever is practical. In my previous I have shown the use of Theories in original Life but it is not every time.

If yes, then simply answer only one question, Are we ready to open a Tea Shop after doing MBA. Tea Shop is such kind of business which is always profitable.

The Straight answer is NO.

Why not, it can fulfil our Basic and Physiological needs.

No, because it's a matter of status, that after doing MBA how can I do that.

Now, with this example I want to show that here our Status and Esteem needs are more important than our basic and physiological needs. Without caring for the 1^st level needs, we want to fulfil 4^th level needs. So, here Maslow's Hierarchy of Needs Theory is proved wrong. The PRIORITIES of different people are different in different situations.

We need to do such a activities to make our studies interesting. We need to challenge the theories. Why we are studying those things which have no importance and relevance to the practical implementations and which are out-dated. Same is the case with Hawthorne Studies. We cannot accept all these things blindly and we need to be rational in taking decisions.

Market EduAware

Are the theories which we study in MBA going to help us anywhere… It's a big question. These will help us if we will came to know that how can we relate these things in the reality. This could only be taught by the Professionals. So, let's be professional and discuss the things which will help us in the reality.

Motivation Theories

We have studied the Motivation theories in Organisational Behaviour. Let's correlate these theories with the Practical World. If I am a marketing guy how these theories are going to help me? While analysing the need of customers we should keep in mind the Maslow's Hierarchy of Needs Theory e.g.

Farhan is going to sell the insurance to a person who is unemployed, will he purchase that insurance…

No, as per Maslow's theory he will not purchase because until and unless his physiological and basic needs will not be completed, he will not purchase the insurance. Here I say that a theory helped me, and I will not try to sell a product related to Higher level need to a person whose lower level needs are not fulfilled yet.

In the same way Herzberg's Satisfactors and Dissatisfactors can also helps us in real life marketing. A marketer should try to understand that unavailability of Dissatisfactors will completely ruin the market and Availability of Satisfactors will Pump the market.

For e.g. Availability of After Sales Service is a Dissatisfactor, And Providing additional facilities is Satisfactor.

After sales service is Dissatisfactor because its unavailability will dissatisfy customer and it's not mandatory that its availability will satisfy them. On the other hand Additional Facilities is Satisfactor because its unavailability is not going to Dissatisfy them but its availability will definitely satisfy customers.

So, a marketer should keep in mind, the Satisfactors and Dissatisfactors of his Product.

A customer may have three type of needs…

Needs in his conscious mind

Needs in his sub conscious mind

Needs in his unconscious mind

A marketer needs to understand the needs of all the three states of mind of a customer, and the need of all the three kind of mind might be different.

Disaster EduAware

Haiti Earthquake Updates:

Save the Children

Provides Songs with Lifesaving Health and Nutrition Advice to Haitian Radio Stations, with Tips on Breastfeeding and Basic Hygiene To Help Save Babies' Lives During Upcoming Rainy Season. The songs provide Haitian mothers with simple tips and hints about breastfeeding, feeding and hand washing to enable them to better protect their newborn babies and children against preventable diseases and malnutrition. "The rainy season is approaching in Haiti. And we know that stagnant water and poor sanitation provide a fertile breeding ground for malaria and diarrhea, which are among the biggest killers of babies and young children," said Kathryn Bolles, Save the Children's director of emergency health and nutrition. "These diseases are easily preventable and treatable. So it is crucial for people in the camps to have access to accurate information in their language so they have the tools to protect their children.

EduAware: Education and Awareness

The blog is meant to Provide Education and Awareness about the study methods. We are surviving in the Non Practical education system which has very less importance in life. So, we need to do a lot for that. Here I am going to post topics on Changes needed in the next education system and I will try to provide knowledge about some diversified fields which will really help you in future.

Basically these things will be covered in the Blog:

Teaching EduAware: Education and Awareness about Teaching Techniques

Market EduAware: Education and Awareness about Market

Economy EduAware: Education and Awareness about Economy

IT EduAware: Education and Awareness about Science and Technology

News EduAware: Education and Awareness about Current Affairs

Misc. EduAware: Education and Awareness about Any Other Subject

Etc...